Who insures rodeos and bull riding?
Rodeos and bull riding is a risk most standard carriers decline on sight. The markets below say in their own published appetite or program pages that they write it; each line links to that page with the date it was read.
3 markets publicly write rodeos and bull riding: Event Helper (Gaslamp Insurance Services dba Event Helper Insurance Services), McGowan Allied Specialty Insurance, Prime Insurance Company. 2 program administrators, 1 E&S carrier. 1 through surplus lines.
By Sam Alishahi, independent insurance broker
Who says they write it
From each market's own appetite, product or program page (or a trade article quoting it), read on the date shown. Appetites change: the linked page controls. A market listed here isn't necessarily one this agency is appointed with; a licensed broker reaches most of them directly or through a wholesaler.
| Market | What they say they write | Where | Paper | Source |
|---|---|---|---|---|
| Event Helper (Gaslamp Insurance Services dba Event Helper Insurance Services) Program administrator | Rodeo grounds, arenas, fairgrounds and single- or multi-day rodeo promoters: PRCA-style competitions, youth rodeos, ranch rodeos, jackpot ropings, bull ridings, barrel races, mutton bustin'. General liability, optional coverage for claims arising out of animals, stock contractor & livestock exposure (bulls, broncs, steers), spectator liability, products/completed operations, damage to rented premi “From classic PRCA‑style competitions to youth rodeos, ranch rodeos, jackpot ropings, bull ridings, barrel races,” | not stated | not stated | theeventhelper.com · read 2026-10-28 |
| McGowan Allied Specialty Insurance Program administrator | Rodeo events: insurance for rodeo animals, rodeo liability, rodeo property, rodeo risk management, combinable with fair and carnival insurance; protects employees, participants, spectators and equipment. Bull riding and stock contractors not named. “Our rodeo insurance solutions are specifically designed to safeguard your employees, participants, spectators and equipment” | nationwide (Areas We Serve page) | not stated | mcgowanallied.com · read 2026-10-28 |
| Prime Insurance Company E&S carrier | 'Rodeos' listed among insurable attractions on the amusement and recreation liability page. “We can insure amusement parks and attractions across the country!” | all 50 states ('writes E&S business in all 50 states') | Surplus lines | primeis.com · read 2026-10-28 |
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