
Who writes personal auto in Wisconsin
Ranked by direct premium written in 2024 from the Wisconsin market share report (every company, not a top-N list).
155 companies wrote personal auto in Wisconsin in 2024, $4.55B in direct premium. State Farm Mutual Automobile Insurance Company led with 15.8%; the top five hold 54%. 492 companies are licensed for the line.
By Sam Alishahi, independent insurance broker · All lines in Wisconsin
The companies
| # | Company | NAIC | Home state | Status here | Premium | Share |
|---|---|---|---|---|---|---|
| 1 | State Farm Mutual Automobile Insurance Company | 25178 | IL | Admitted (licensed) | $720.9M | 15.83% |
| 2 | Progressive Universal Insurance Company | 21727 | WI | Admitted (licensed) | $549.4M | 12.06% |
| 3 | Artisan and Truckers Casualty Company | 10194 | WI | Admitted (licensed) | $507.0M | 11.13% |
| 4 | American Family Mutual Insurance Company, S.I. | 19275 | WI | Admitted (licensed) | $420.8M | 9.24% |
| 5 | American Family Insurance Company | 10386 | WI | Admitted (licensed) | $265.0M | 5.82% |
| 6 | Erie Insurance Exchange | 26271 | PA | Admitted (licensed) | $176.7M | 3.88% |
| 7 | Allstate Property and Casualty Insurance Company | 17230 | IL | Admitted (licensed) | $176.7M | 3.88% |
| 8 | ACUITY, A Mutual Insurance Company | 14184 | WI | Admitted (licensed) | $158.7M | 3.48% |
| 9 | West Bend Insurance Company | 15350 | WI | Admitted (licensed) | $127.9M | 2.81% |
| 10 | GEICO Secure Insurance Company | 14137 | NE | Admitted (licensed) | $103.7M | 2.28% |
| 11 | Owners Insurance Company | 32700 | OH | Admitted (licensed) | $101.2M | 2.22% |
| 12 | GEICO Casualty Company | 41491 | NE | Admitted (licensed) | $77.4M | 1.70% |
| 13 | Rural Mutual Insurance Company | 15091 | WI | Admitted (licensed) | $64.9M | 1.43% |
| 14 | Wisconsin Mutual Insurance Company | 27022 | WI | Admitted (licensed) | $61.1M | 1.34% |
| 15 | Integrity Property and Casualty Insurance Company | 12986 | OH | Admitted (licensed) | $58.6M | 1.29% |
| 16 | Auto Club Group Insurance Company | 21210 | MI | Admitted (licensed) | $53.3M | 1.17% |
| 17 | USAA Casualty Insurance Company | 25968 | TX | Admitted (licensed) | $52.4M | 1.15% |
| 18 | United Services Automobile Association, USAA Reciprocal, Attorney-in-fact | 25941 | TX | Admitted (licensed) | $43.2M | 0.95% |
| 19 | Allmerica Financial Benefit Insurance Company | 41840 | MI | Admitted (licensed) | $42.1M | 0.92% |
| 20 | State Farm Fire and Casualty Company | 25143 | IL | Admitted (licensed) | $41.3M | 0.91% |
| 21 | Mid-Century Insurance Company | 21687 | CA | Admitted (licensed) | $41.1M | 0.90% |
| 22 | USAA General Indemnity Company | 18600 | TX | Admitted (licensed) | $38.0M | 0.83% |
| 23 | Standard Fire Insurance Company (The) | 19070 | CT | Admitted (licensed) | $32.9M | 0.72% |
| 24 | Safeco Insurance Company of Illinois | 39012 | IL | Admitted (licensed) | $29.3M | 0.64% |
| 25 | SECURA Supreme Insurance Company | 10239 | WI | Admitted (licensed) | $27.3M | 0.60% |
| 26 | Badger Mutual Insurance Company | 13420 | WI | Admitted (licensed) | $26.0M | 0.57% |
| 27 | Auto-Owners Insurance Company | 18988 | MI | Admitted (licensed) | $25.0M | 0.55% |
| 28 | Partners Mutual Insurance Company | 13439 | WI | Admitted (licensed) | $22.6M | 0.50% |
| 29 | Germantown Mutual Insurance Company | 14036 | WI | Admitted (licensed) | $21.8M | 0.48% |
| 30 | Liberty Mutual Insurance Company | 23043 | MA | Admitted (licensed) | $21.6M | 0.47% |
| 31 | Sentry Insurance Company | 24988 | WI | Admitted (licensed) | $15.8M | 0.35% |
| 32 | Wadena Insurance Company | 12528 | IA | Admitted (licensed) | $15.8M | 0.35% |
| 33 | Hastings Insurance Company | 14176 | MI | Admitted (licensed) | $14.5M | 0.32% |
| 34 | LM General Insurance Company | 36447 | IL | Admitted (licensed) | $14.4M | 0.32% |
| 35 | American Family Connect Property and Casualty Insurance Company | 29068 | WI | Admitted (licensed) | $13.2M | 0.29% |
| 36 | Economy Preferred Insurance Company | 38067 | IL | Admitted (licensed) | $12.6M | 0.28% |
| 37 | GEICO General Insurance Company | 35882 | NE | Admitted (licensed) | $12.0M | 0.26% |
| 38 | Cincinnati Casualty Company (The) | 28665 | OH | Admitted (licensed) | $11.8M | 0.26% |
| 39 | Permanent General Assurance Corporation of Ohio | 22906 | TN | Admitted (licensed) | $11.6M | 0.25% |
| 40 | State National Insurance Company, Inc. | 12831 | TX | Admitted (licensed) | $11.0M | 0.24% |
| 41 | National General Insurance Company | 23728 | IL | Admitted (licensed) | $10.9M | 0.24% |
| 42 | MICO Insurance Company | 40932 | OH | Admitted (licensed) | $10.8M | 0.24% |
| 43 | Bristol West Insurance Company | 19658 | OH | Admitted (licensed) | $10.8M | 0.24% |
| 44 | American Economy Insurance Company | 19690 | IN | Admitted (licensed) | $10.8M | 0.24% |
| 45 | WEA Property & Casualty Insurance Company | 14550 | WI | Admitted (licensed) | $10.3M | 0.23% |
| 46 | Twin City Fire Insurance Company (The) | 29459 | IN | Admitted (licensed) | $10.1M | 0.22% |
| 47 | ROOT PROPERTY \u0026 CASUALTY INSURANCE COMPANY | 24503 | OH | Admitted (licensed) | $9.2M | 0.20% |
| 48 | Farmers Insurance Exchange | 21652 | CA | Admitted (licensed) | $8.7M | 0.19% |
| 49 | GEICO Indemnity Company | 22055 | NE | Admitted (licensed) | $8.5M | 0.19% |
| 50 | Mt. Morris Mutual Insurance Company | 10831 | WI | Admitted (licensed) | $7.9M | 0.17% |
| 51 | Farmers Group Property and Casualty Insurance Company | 34339 | RI | Admitted (licensed) | $7.8M | 0.17% |
| 52 | Cincinnati Insurance Company (The) | 10677 | OH | Admitted (licensed) | $7.8M | 0.17% |
| 53 | Rockford Mutual Insurance Company | 27065 | IL | Admitted (licensed) | $7.7M | 0.17% |
| 54 | Amica Mutual Insurance Company, The | 19976 | RI | Admitted (licensed) | $7.3M | 0.16% |
| 55 | American Standard Insurance Company of Wisconsin | 19283 | WI | Admitted (licensed) | $7.1M | 0.16% |
| 56 | North Star Mutual Insurance Company | 14850 | MN | Admitted (licensed) | $7.1M | 0.16% |
| 57 | Nationwide General Insurance Company | 23760 | OH | Admitted (licensed) | $7.0M | 0.15% |
| 58 | First Chicago Insurance Company | 13587 | IL | Admitted (licensed) | $6.4M | 0.14% |
| 59 | Erie Insurance Company | 26263 | PA | Admitted (licensed) | $6.2M | 0.14% |
| 60 | Selective Insurance Company of South Carolina | 19259 | IN | Admitted (licensed) | $5.9M | 0.13% |
| 61 | Hartford Fire Insurance Company | 19682 | CT | Admitted (licensed) | $5.9M | 0.13% |
| 62 | COUNTRY Mutual Insurance Company | 20990 | IL | Admitted (licensed) | $5.8M | 0.13% |
| 63 | Western National Mutual Insurance Company | 15377 | MN | Admitted (licensed) | $5.8M | 0.13% |
| 64 | GEICO Choice Insurance Company | 14139 | NE | Admitted (licensed) | $5.8M | 0.13% |
| 65 | Foremost Insurance Company Grand Rapids, Michigan | 11185 | MI | Admitted (licensed) | $5.1M | 0.11% |
| 66 | Grinnell Compass, Inc. | 15831 | IA | Admitted (licensed) | $5.0M | 0.11% |
| 67 | Pioneer Specialty Insurance Company | 40312 | MN | Admitted (licensed) | $4.7M | 0.10% |
| 68 | Progressive Northern Insurance Company | 38628 | WI | Admitted (licensed) | $4.7M | 0.10% |
| 69 | New South Insurance Company | 12130 | IL | Admitted (licensed) | $4.7M | 0.10% |
| 70 | Allstate North American Insurance Company | 11110 | IL | Admitted (licensed) | $4.6M | 0.10% |
| 71 | Progressive Classic Insurance Company | 42994 | WI | Admitted (licensed) | $4.5M | 0.10% |
| 72 | Dairyland National Insurance Company | 16623 | WI | Admitted (licensed) | $4.2M | 0.09% |
| 73 | Nationwide Mutual Insurance Company | 23787 | OH | Admitted (licensed) | $4.1M | 0.09% |
| 74 | Wilson Mutual Insurance Company | 19950 | OH | Admitted (licensed) | $4.0M | 0.09% |
| 75 | Integon Indemnity Corporation | 22772 | IL | Admitted (licensed) | $4.0M | 0.09% |
| 76 | Essentia Insurance Company | 37915 | MO | Admitted (licensed) | $4.0M | 0.09% |
| 77 | Main Street America Protection Insurance Company | 13026 | FL | Admitted (licensed) | $4.0M | 0.09% |
| 78 | Atlantic States Insurance Company | 22586 | PA | Admitted (licensed) | $4.0M | 0.09% |
| 79 | General Automobile Insurance Company, Inc. (The) | 13703 | TN | Admitted (licensed) | $3.5M | 0.08% |
| 80 | Farmers Property and Casualty Insurance Company | 26298 | RI | Admitted (licensed) | $3.4M | 0.07% |
| 81 | Allstate Indemnity Company | 19240 | IL | Admitted (licensed) | $3.4M | 0.07% |
| 82 | Government Employees Insurance Company | 22063 | NE | Admitted (licensed) | $3.3M | 0.07% |
| 83 | Nationwide Insurance Company of America | 25453 | OH | Admitted (licensed) | $3.2M | 0.07% |
| 84 | Chubb Indemnity Insurance Company | 12777 | NY | Admitted (licensed) | $3.0M | 0.07% |
| 85 | GEICO Advantage Insurance Company | 14138 | NE | Admitted (licensed) | $3.0M | 0.07% |
| 86 | Permanent General Assurance Corporation | 37648 | TN | Admitted (licensed) | $2.9M | 0.06% |
| 87 | MGA Insurance Company, Inc. | 40150 | TX | Admitted (licensed) | $2.8M | 0.06% |
| 88 | Western National Assurance Company | 24465 | MN | Admitted (licensed) | $2.7M | 0.06% |
| 89 | McMillan-Warner Mutual Insurance Company | 11036 | WI | Admitted (licensed) | $2.6M | 0.06% |
| 90 | Grinnell Select Insurance Company | 16144 | IA | Admitted (licensed) | $2.5M | 0.05% |
| 91 | SECURA Insurance Company | 22543 | WI | Admitted (licensed) | $2.4M | 0.05% |
| 92 | Donegal Mutual Insurance Company | 13692 | PA | Admitted (licensed) | $2.3M | 0.05% |
| 93 | American National Property and Casualty Company | 28401 | NE | Admitted (licensed) | $2.3M | 0.05% |
| 94 | Liberty Mutual Fire Insurance Company | 23035 | WI | Admitted (licensed) | $2.2M | 0.05% |
| 95 | Privilege Underwriters Reciprocal Exchange, PURE Risk Mgt, Atty-in-Fact | 12873 | FL | Admitted (licensed) | $2.1M | 0.05% |
| 96 | Integrity Insurance Company | 14303 | OH | Admitted (licensed) | $2.0M | 0.04% |
| 97 | Garrison Property and Casualty Insurance Company | 21253 | TX | Admitted (licensed) | $1.7M | 0.04% |
| 98 | National General Assurance Company | 42447 | IL | Admitted (licensed) | $1.7M | 0.04% |
| 99 | Horace Mann Insurance Company | 22578 | IL | Admitted (licensed) | $1.7M | 0.04% |
| 100 | GEICO Marine Insurance Company | 37923 | NE | Admitted (licensed) | $1.6M | 0.04% |
| 101 | American Family Home Insurance Company | 23450 | FL | Admitted (licensed) | $1.6M | 0.04% |
| 102 | Property and Casualty Insurance Company of Hartford | 34690 | IN | Admitted (licensed) | $1.5M | 0.03% |
| 103 | Dairyland Insurance Company | 21164 | WI | Admitted (licensed) | $1.4M | 0.03% |
| 104 | Riverport Insurance Company | 36684 | IA | Admitted (licensed) | $1.4M | 0.03% |
| 105 | Hartford Underwriters Insurance Company | 30104 | CT | Admitted (licensed) | $1.3M | 0.03% |
| 106 | American Modern Property and Casualty Insurance Company | 42722 | OH | Admitted (licensed) | $1.2M | 0.03% |
| 107 | Pacific Indemnity Company | 20346 | DE | Admitted (licensed) | $1.1M | 0.03% |
| 108 | Netherlands Insurance Company (The) | 24171 | NH | Admitted (licensed) | $917,600 | 0.02% |
| 109 | Clearcover Insurance Company | 16524 | OH | Admitted (licensed) | $881,072 | 0.02% |
| 110 | Sentry Select Insurance Company | 21180 | WI | Admitted (licensed) | $855,060 | 0.02% |
| 111 | National Union Fire Insurance Company of Pittsburgh, Pennsylvania | 19445 | PA | Admitted (licensed) | $778,491 | 0.02% |
| 112 | Philadelphia Indemnity Insurance Company | 18058 | PA | Admitted (licensed) | $776,518 | 0.02% |
| 113 | AIG Property Casualty Company | 19402 | IL | Admitted (licensed) | $745,907 | 0.02% |
| 114 | Great Northern Insurance Company | 20303 | IN | Admitted (licensed) | $733,132 | 0.02% |
| 115 | Country Casualty Insurance Company | 20982 | IL | Admitted (licensed) | $724,499 | 0.02% |
| 116 | Economy Premier Assurance Company | 40649 | IL | Admitted (licensed) | $682,360 | 0.01% |
| 117 | Berkley Assurance Company | 32603 | DE | Admitted (licensed) | $654,931 | 0.01% |
| 118 | Executive Risk Indemnity, Inc. | 35181 | DE | Admitted (licensed) | $635,740 | 0.01% |
| 119 | HORACE MANN PROPERTY \u0026 CASUALTY INSURANCE COMPANY | 22756 | IL | Admitted (licensed) | $632,517 | 0.01% |
| 120 | Trumbull Insurance Company | 27120 | CT | Admitted (licensed) | $588,989 | 0.01% |
| 121 | Viking Insurance Company of Wisconsin | 13137 | WI | Admitted (licensed) | $444,206 | 0.01% |
| 122 | Federal Insurance Company | 20281 | IN | Admitted (licensed) | $427,376 | 0.01% |
| 123 | Stillwater Insurance Company | 25180 | CA | Admitted (licensed) | $423,195 | 0.01% |
| 124 | Integon National Insurance Company | 29742 | IL | Admitted (licensed) | $392,183 | 0.01% |
| 125 | Grinnell Mutual Reinsurance Company, SI | 14117 | IA | Admitted (licensed) | $387,596 | 0.01% |
| 126 | Midwest Family Mutual Insurance Company | 23574 | IA | Admitted (licensed) | $340,223 | 0.01% |
| 127 | Teachers Insurance Company | 22683 | IL | Admitted (licensed) | $315,569 | 0.01% |
| 128 | L M Insurance Corporation | 33600 | IL | Admitted (licensed) | $312,442 | 0.01% |
| 129 | Crestbrook Insurance Company | 18961 | OH | Admitted (licensed) | $277,485 | 0.01% |
| 130 | Peerless Indemnity Insurance Company | 18333 | IL | Admitted (licensed) | $246,173 | 0.01% |
| 131 | Encompass Indemnity Company | 15130 | IL | Admitted (licensed) | $234,423 | 0.01% |
| 132 | 21st Century Premier Insurance Company | 20796 | PA | Admitted (licensed) | $230,336 | 0.01% |
| 133 | Branch Insurance Exchange, Branch Financial, Inc. as Attorney-in-Fact | 16825 | OH | Admitted (licensed) | $215,999 | 0.00% |
| 134 | Foremost Property and Casualty Insurance Company | 11800 | MI | Admitted (licensed) | $210,693 | 0.00% |
| 135 | Chubb National Insurance Company | 10052 | IN | Admitted (licensed) | $152,544 | 0.00% |
| 136 | Progressive Casualty Insurance Company | 24260 | OH | Admitted (licensed) | $141,083 | 0.00% |
| 137 | Spinnaker Insurance Company | 24376 | IL | Admitted (licensed) | $137,443 | 0.00% |
| 138 | Markel American Insurance Company | 28932 | VA | Admitted (licensed) | $135,707 | 0.00% |
| 139 | National Specialty Insurance Company | 22608 | TX | Admitted (licensed) | $124,506 | 0.00% |
| 140 | Austin Mutual Insurance Company | 13412 | FL | Admitted (licensed) | $95,509 | 0.00% |
| 141 | Midvale Indemnity Company | 27138 | WI | Admitted (licensed) | $95,442 | 0.00% |
| 142 | First Liberty Insurance Corporation (The) | 33588 | IL | Admitted (licensed) | $89,784 | 0.00% |
| 143 | Vigilant Insurance Company | 20397 | NY | Admitted (licensed) | $58,323 | 0.00% |
| 144 | Hartford Casualty Insurance Company | 29424 | IN | Admitted (licensed) | $54,815 | 0.00% |
| 145 | Farmers Casualty Insurance Company | 40169 | RI | Admitted (licensed) | $52,501 | 0.00% |
| 146 | Amica Property and Casualty Insurance Company | 12287 | RI | Admitted (licensed) | $48,452 | 0.00% |
| 147 | American Bankers Insurance Company of Florida | 10111 | FL | Admitted (licensed) | $30,297 | 0.00% |
| 148 | Toggle Insurance Company | 44245 | DE | Admitted (licensed) | $24,700 | 0.00% |
| 149 | Liberty Mutual Insurance Company | 42404 | IL | Admitted (licensed) | $13,722 | 0.00% |
| 150 | State Automobile Mutual Insurance Company | 25135 | OH | Admitted (licensed) | $8,216 | 0.00% |
| 151 | National Interstate Insurance Company | 32620 | OH | Admitted (licensed) | $8,082 | 0.00% |
| 152 | Travelers Home and Marine Insurance Company (The) | 27998 | CT | Admitted (licensed) | $7,034 | 0.00% |
| 153 | Safeco Insurance Company of America | 24740 | NH | Admitted (licensed) | $5,711 | 0.00% |
| 154 | Travelers Property Casualty Insurance Company | 36161 | CT | Admitted (licensed) | $5,291 | 0.00% |
| 155 | XL Specialty Insurance Company | 37885 | DE | Admitted (licensed) | $928 | 0.00% |
Method and source
Source: the Wisconsin insurance regulator company list, read 2026-10-18. Admitted = union of two OCI 2025 Wisconsin Insurance Report documents joined by normalized name: Table E market share (every insurer with 2025 WI premium, all 48 lines incl. life/annuity/A&H; gives NAIC code + lines) and the Directory of Licensed Insurers as of 12/31/2025 (gives domicile, company type, year commenced in WI; no NAIC; https://oci.wi.gov/Documents/AboutOCI/2025_WIR_Directory.pdf). Join stats: {'exact': 1249, 'fuzzy': 3, 'unmatched_xlsx': 2, 'directory_rows': 2281, 'table_e_naic': 1254, 'directory_unmatched': 1029}. Rows with naic '' are directory-only (licensed but no 2025 WI premium or name not matched); rows with type '' are Table E only (name not matched to the directory). Type codes: AR=Accredited Reinsurer; CR=Certified Reinsurer; RJR=Reciprocal Jurisdiction Reinsurer; DSL=Domestic Surplus Line; FR=Fraternal Benefit Society; CC=Continuing Care Organization; CMO=Care Management Organization; HMO=Health Maintenance Organization; IRO=Independent Review Organization; LAH=Life and Accident and Health Company; LSP=Life Settlement Provider; RRG=Risk Retention Group; LSHO=Limited Service Health Organization; MC=Motor Club Plan; SCP=Service Contract Provider; PC=Property and Casualty Company; TI=Title Company; TM=Town Mutual of Wisconsin; VPP=Vehicle Protection Plan; WP=Warranty Plan. Filter P&C with type in {PC, RRG, DSL, TM, TI} or lines among the P&C lines (Table E sheets 34-48: FIRE, FARMOWNERS MULTIPLE PERIL, HOMEOWNERS MULTIPLE PERIL, COMMERCIAL MULTIPLE PERIL, MEDICAL MALPRACTICE, WORKERS COMPENSATION, EXCESS WORKERS COMPENSATION, OTHER LIABILITY, PRIVATE PASSENGER AUTO, COMMERCIAL AUTO, FIDELITY, SURETY, CREDIT, MORTGAGE GUARANTY, TITLE; sheet 33 STOP LOSS/EXCESS LOSS; line strings are the sheet titles, which differ slightly from the TOC). Directory also lists non-insurers (SCP, WP, VPP, MC, LSP, IRO, CC, CMO) and reinsurers (AR, CR, RJR); foreign domiciles are blanked. 'since' = year commenced business in WI. Wisconsin publishes no eligible surplus lines list (NRRA home-state rule; NAIC IID list for aliens), so surplus_lines is empty. "Premium" is direct premium written in the state for the year shown; "share" is that company's part of the state total for the line. A company can be licensed for a line and write none of it, and a surplus lines insurer can write a line without a state license for it.
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