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Directory · Wisconsin · Personal auto

Who writes personal auto in Wisconsin

Ranked by direct premium written in 2024 from the Wisconsin market share report (every company, not a top-N list).

155 companies wrote personal auto in Wisconsin in 2024, $4.55B in direct premium. State Farm Mutual Automobile Insurance Company led with 15.8%; the top five hold 54%. 492 companies are licensed for the line.

By Sam Alishahi, independent insurance broker · All lines in Wisconsin

Top 10 · NAIC table: Total Private Passenger Auto

The insurer groups that write the most personal auto in Wisconsin

Top 10 insurer groups by direct premium written in 2025, from the NAIC's Market Share Reports for Property/Casualty Groups and Companies by State. A group is the parent and its insurance companies together; share is the group's part of the state total for the line; loss ratio is losses incurred over premium earned.

#Insurer groupPremium writtenShareLoss ratioMember companies here
1Progressive Group$1.19B25.33%66%Progressive County Mutual Insurance Company, United Financial Casualty Company, Progressive Universal Insurance Company, Progressive Direct Insurance Company
2State Farm Group$789.8M16.83%73%State Farm Mutual Automobile Insurance Company, State Farm Fire and Casualty Company, State Farm Lloyds, State Farm General Insurance Company
3American Family Insurance Group$652.9M13.91%58%American Family Mutual Insurance Company, S.I., American Family Connect Property and Casualty Insurance Company, Homesite Insurance Company, American Family Insurance Company
4Berkshire Hathaway Group$224.1M4.77%70%GEICO General Insurance Company, GEICO Texas County Mutual Insurance Company, GEICO County Mutual Insurance Company, Government Employees Insurance Company
5Allstate Insurance Group$217.2M4.63%60%Allstate Vehicle and Property Insurance Company, Allstate Fire and Casualty Insurance Company, Allstate Northbrook Indemnity Company, Allstate North American Insurance Company
6Erie Insurance Group$190.5M4.06%78%Erie Insurance Exchange, Erie Insurance Company, Flagship City Insurance Company, Erie Insurance Company of New York
7ACUITY, A Mutual Insurance Company$167.6M3.57%61%—
8United Serv Automobile Assn Group$151.0M3.22%69%United Services Automobile Association, USAA Reciprocal, Attorney-in-fact, USAA Casualty Insurance Company, USAA General Indemnity Company, Garrison Property and Casualty Insurance Company
9Auto Owners Group$136.8M2.91%64%Auto-Owners Insurance Company, Owners Insurance Company, California Capital Insurance Company, Monterey Insurance Company
10West Bend Insurance Group$121.5M2.59%55%West Bend Insurance Company
Personal auto · Wisconsin

The companies

#CompanyNAICHome stateStatus herePremiumShare
1State Farm Mutual Automobile Insurance Company25178ILAdmitted (licensed)$720.9M15.83%
2Progressive Universal Insurance Company21727WIAdmitted (licensed)$549.4M12.06%
3Artisan and Truckers Casualty Company10194WIAdmitted (licensed)$507.0M11.13%
4American Family Mutual Insurance Company, S.I.19275WIAdmitted (licensed)$420.8M9.24%
5American Family Insurance Company10386WIAdmitted (licensed)$265.0M5.82%
6Erie Insurance Exchange26271PAAdmitted (licensed)$176.7M3.88%
7Allstate Property and Casualty Insurance Company17230ILAdmitted (licensed)$176.7M3.88%
8ACUITY, A Mutual Insurance Company14184WIAdmitted (licensed)$158.7M3.48%
9West Bend Insurance Company15350WIAdmitted (licensed)$127.9M2.81%
10GEICO Secure Insurance Company14137NEAdmitted (licensed)$103.7M2.28%
11Owners Insurance Company32700OHAdmitted (licensed)$101.2M2.22%
12GEICO Casualty Company41491NEAdmitted (licensed)$77.4M1.70%
13Rural Mutual Insurance Company15091WIAdmitted (licensed)$64.9M1.43%
14Wisconsin Mutual Insurance Company27022WIAdmitted (licensed)$61.1M1.34%
15Integrity Property and Casualty Insurance Company12986OHAdmitted (licensed)$58.6M1.29%
16Auto Club Group Insurance Company21210MIAdmitted (licensed)$53.3M1.17%
17USAA Casualty Insurance Company25968TXAdmitted (licensed)$52.4M1.15%
18United Services Automobile Association, USAA Reciprocal, Attorney-in-fact25941TXAdmitted (licensed)$43.2M0.95%
19Allmerica Financial Benefit Insurance Company41840MIAdmitted (licensed)$42.1M0.92%
20State Farm Fire and Casualty Company25143ILAdmitted (licensed)$41.3M0.91%
21Mid-Century Insurance Company21687CAAdmitted (licensed)$41.1M0.90%
22USAA General Indemnity Company18600TXAdmitted (licensed)$38.0M0.83%
23Standard Fire Insurance Company (The)19070CTAdmitted (licensed)$32.9M0.72%
24Safeco Insurance Company of Illinois39012ILAdmitted (licensed)$29.3M0.64%
25SECURA Supreme Insurance Company10239WIAdmitted (licensed)$27.3M0.60%
26Badger Mutual Insurance Company13420WIAdmitted (licensed)$26.0M0.57%
27Auto-Owners Insurance Company18988MIAdmitted (licensed)$25.0M0.55%
28Partners Mutual Insurance Company13439WIAdmitted (licensed)$22.6M0.50%
29Germantown Mutual Insurance Company14036WIAdmitted (licensed)$21.8M0.48%
30Liberty Mutual Insurance Company23043MAAdmitted (licensed)$21.6M0.47%
31Sentry Insurance Company24988WIAdmitted (licensed)$15.8M0.35%
32Wadena Insurance Company12528IAAdmitted (licensed)$15.8M0.35%
33Hastings Insurance Company14176MIAdmitted (licensed)$14.5M0.32%
34LM General Insurance Company36447ILAdmitted (licensed)$14.4M0.32%
35American Family Connect Property and Casualty Insurance Company29068WIAdmitted (licensed)$13.2M0.29%
36Economy Preferred Insurance Company38067ILAdmitted (licensed)$12.6M0.28%
37GEICO General Insurance Company35882NEAdmitted (licensed)$12.0M0.26%
38Cincinnati Casualty Company (The)28665OHAdmitted (licensed)$11.8M0.26%
39Permanent General Assurance Corporation of Ohio22906TNAdmitted (licensed)$11.6M0.25%
40State National Insurance Company, Inc.12831TXAdmitted (licensed)$11.0M0.24%
41National General Insurance Company23728ILAdmitted (licensed)$10.9M0.24%
42MICO Insurance Company40932OHAdmitted (licensed)$10.8M0.24%
43Bristol West Insurance Company19658OHAdmitted (licensed)$10.8M0.24%
44American Economy Insurance Company19690INAdmitted (licensed)$10.8M0.24%
45WEA Property & Casualty Insurance Company14550WIAdmitted (licensed)$10.3M0.23%
46Twin City Fire Insurance Company (The)29459INAdmitted (licensed)$10.1M0.22%
47ROOT PROPERTY \u0026 CASUALTY INSURANCE COMPANY24503OHAdmitted (licensed)$9.2M0.20%
48Farmers Insurance Exchange21652CAAdmitted (licensed)$8.7M0.19%
49GEICO Indemnity Company22055NEAdmitted (licensed)$8.5M0.19%
50Mt. Morris Mutual Insurance Company10831WIAdmitted (licensed)$7.9M0.17%
51Farmers Group Property and Casualty Insurance Company34339RIAdmitted (licensed)$7.8M0.17%
52Cincinnati Insurance Company (The)10677OHAdmitted (licensed)$7.8M0.17%
53Rockford Mutual Insurance Company27065ILAdmitted (licensed)$7.7M0.17%
54Amica Mutual Insurance Company, The19976RIAdmitted (licensed)$7.3M0.16%
55American Standard Insurance Company of Wisconsin19283WIAdmitted (licensed)$7.1M0.16%
56North Star Mutual Insurance Company14850MNAdmitted (licensed)$7.1M0.16%
57Nationwide General Insurance Company23760OHAdmitted (licensed)$7.0M0.15%
58First Chicago Insurance Company13587ILAdmitted (licensed)$6.4M0.14%
59Erie Insurance Company26263PAAdmitted (licensed)$6.2M0.14%
60Selective Insurance Company of South Carolina19259INAdmitted (licensed)$5.9M0.13%
61Hartford Fire Insurance Company19682CTAdmitted (licensed)$5.9M0.13%
62COUNTRY Mutual Insurance Company20990ILAdmitted (licensed)$5.8M0.13%
63Western National Mutual Insurance Company15377MNAdmitted (licensed)$5.8M0.13%
64GEICO Choice Insurance Company14139NEAdmitted (licensed)$5.8M0.13%
65Foremost Insurance Company Grand Rapids, Michigan11185MIAdmitted (licensed)$5.1M0.11%
66Grinnell Compass, Inc.15831IAAdmitted (licensed)$5.0M0.11%
67Pioneer Specialty Insurance Company40312MNAdmitted (licensed)$4.7M0.10%
68Progressive Northern Insurance Company38628WIAdmitted (licensed)$4.7M0.10%
69New South Insurance Company12130ILAdmitted (licensed)$4.7M0.10%
70Allstate North American Insurance Company11110ILAdmitted (licensed)$4.6M0.10%
71Progressive Classic Insurance Company42994WIAdmitted (licensed)$4.5M0.10%
72Dairyland National Insurance Company16623WIAdmitted (licensed)$4.2M0.09%
73Nationwide Mutual Insurance Company23787OHAdmitted (licensed)$4.1M0.09%
74Wilson Mutual Insurance Company19950OHAdmitted (licensed)$4.0M0.09%
75Integon Indemnity Corporation22772ILAdmitted (licensed)$4.0M0.09%
76Essentia Insurance Company37915MOAdmitted (licensed)$4.0M0.09%
77Main Street America Protection Insurance Company13026FLAdmitted (licensed)$4.0M0.09%
78Atlantic States Insurance Company22586PAAdmitted (licensed)$4.0M0.09%
79General Automobile Insurance Company, Inc. (The)13703TNAdmitted (licensed)$3.5M0.08%
80Farmers Property and Casualty Insurance Company26298RIAdmitted (licensed)$3.4M0.07%
81Allstate Indemnity Company19240ILAdmitted (licensed)$3.4M0.07%
82Government Employees Insurance Company22063NEAdmitted (licensed)$3.3M0.07%
83Nationwide Insurance Company of America25453OHAdmitted (licensed)$3.2M0.07%
84Chubb Indemnity Insurance Company12777NYAdmitted (licensed)$3.0M0.07%
85GEICO Advantage Insurance Company14138NEAdmitted (licensed)$3.0M0.07%
86Permanent General Assurance Corporation37648TNAdmitted (licensed)$2.9M0.06%
87MGA Insurance Company, Inc.40150TXAdmitted (licensed)$2.8M0.06%
88Western National Assurance Company24465MNAdmitted (licensed)$2.7M0.06%
89McMillan-Warner Mutual Insurance Company11036WIAdmitted (licensed)$2.6M0.06%
90Grinnell Select Insurance Company16144IAAdmitted (licensed)$2.5M0.05%
91SECURA Insurance Company22543WIAdmitted (licensed)$2.4M0.05%
92Donegal Mutual Insurance Company13692PAAdmitted (licensed)$2.3M0.05%
93American National Property and Casualty Company28401NEAdmitted (licensed)$2.3M0.05%
94Liberty Mutual Fire Insurance Company23035WIAdmitted (licensed)$2.2M0.05%
95Privilege Underwriters Reciprocal Exchange, PURE Risk Mgt, Atty-in-Fact12873FLAdmitted (licensed)$2.1M0.05%
96Integrity Insurance Company14303OHAdmitted (licensed)$2.0M0.04%
97Garrison Property and Casualty Insurance Company21253TXAdmitted (licensed)$1.7M0.04%
98National General Assurance Company42447ILAdmitted (licensed)$1.7M0.04%
99Horace Mann Insurance Company22578ILAdmitted (licensed)$1.7M0.04%
100GEICO Marine Insurance Company37923NEAdmitted (licensed)$1.6M0.04%
101American Family Home Insurance Company23450FLAdmitted (licensed)$1.6M0.04%
102Property and Casualty Insurance Company of Hartford34690INAdmitted (licensed)$1.5M0.03%
103Dairyland Insurance Company21164WIAdmitted (licensed)$1.4M0.03%
104Riverport Insurance Company36684IAAdmitted (licensed)$1.4M0.03%
105Hartford Underwriters Insurance Company30104CTAdmitted (licensed)$1.3M0.03%
106American Modern Property and Casualty Insurance Company42722OHAdmitted (licensed)$1.2M0.03%
107Pacific Indemnity Company20346DEAdmitted (licensed)$1.1M0.03%
108Netherlands Insurance Company (The)24171NHAdmitted (licensed)$917,6000.02%
109Clearcover Insurance Company16524OHAdmitted (licensed)$881,0720.02%
110Sentry Select Insurance Company21180WIAdmitted (licensed)$855,0600.02%
111National Union Fire Insurance Company of Pittsburgh, Pennsylvania19445PAAdmitted (licensed)$778,4910.02%
112Philadelphia Indemnity Insurance Company18058PAAdmitted (licensed)$776,5180.02%
113AIG Property Casualty Company19402ILAdmitted (licensed)$745,9070.02%
114Great Northern Insurance Company20303INAdmitted (licensed)$733,1320.02%
115Country Casualty Insurance Company20982ILAdmitted (licensed)$724,4990.02%
116Economy Premier Assurance Company40649ILAdmitted (licensed)$682,3600.01%
117Berkley Assurance Company32603DEAdmitted (licensed)$654,9310.01%
118Executive Risk Indemnity, Inc.35181DEAdmitted (licensed)$635,7400.01%
119HORACE MANN PROPERTY \u0026 CASUALTY INSURANCE COMPANY22756ILAdmitted (licensed)$632,5170.01%
120Trumbull Insurance Company27120CTAdmitted (licensed)$588,9890.01%
121Viking Insurance Company of Wisconsin13137WIAdmitted (licensed)$444,2060.01%
122Federal Insurance Company20281INAdmitted (licensed)$427,3760.01%
123Stillwater Insurance Company25180CAAdmitted (licensed)$423,1950.01%
124Integon National Insurance Company29742ILAdmitted (licensed)$392,1830.01%
125Grinnell Mutual Reinsurance Company, SI14117IAAdmitted (licensed)$387,5960.01%
126Midwest Family Mutual Insurance Company23574IAAdmitted (licensed)$340,2230.01%
127Teachers Insurance Company22683ILAdmitted (licensed)$315,5690.01%
128L M Insurance Corporation33600ILAdmitted (licensed)$312,4420.01%
129Crestbrook Insurance Company18961OHAdmitted (licensed)$277,4850.01%
130Peerless Indemnity Insurance Company18333ILAdmitted (licensed)$246,1730.01%
131Encompass Indemnity Company15130ILAdmitted (licensed)$234,4230.01%
13221st Century Premier Insurance Company20796PAAdmitted (licensed)$230,3360.01%
133Branch Insurance Exchange, Branch Financial, Inc. as Attorney-in-Fact16825OHAdmitted (licensed)$215,9990.00%
134Foremost Property and Casualty Insurance Company11800MIAdmitted (licensed)$210,6930.00%
135Chubb National Insurance Company10052INAdmitted (licensed)$152,5440.00%
136Progressive Casualty Insurance Company24260OHAdmitted (licensed)$141,0830.00%
137Spinnaker Insurance Company24376ILAdmitted (licensed)$137,4430.00%
138Markel American Insurance Company28932VAAdmitted (licensed)$135,7070.00%
139National Specialty Insurance Company22608TXAdmitted (licensed)$124,5060.00%
140Austin Mutual Insurance Company13412FLAdmitted (licensed)$95,5090.00%
141Midvale Indemnity Company27138WIAdmitted (licensed)$95,4420.00%
142First Liberty Insurance Corporation (The)33588ILAdmitted (licensed)$89,7840.00%
143Vigilant Insurance Company20397NYAdmitted (licensed)$58,3230.00%
144Hartford Casualty Insurance Company29424INAdmitted (licensed)$54,8150.00%
145Farmers Casualty Insurance Company40169RIAdmitted (licensed)$52,5010.00%
146Amica Property and Casualty Insurance Company12287RIAdmitted (licensed)$48,4520.00%
147American Bankers Insurance Company of Florida10111FLAdmitted (licensed)$30,2970.00%
148Toggle Insurance Company44245DEAdmitted (licensed)$24,7000.00%
149Liberty Mutual Insurance Company42404ILAdmitted (licensed)$13,7220.00%
150State Automobile Mutual Insurance Company25135OHAdmitted (licensed)$8,2160.00%
151National Interstate Insurance Company32620OHAdmitted (licensed)$8,0820.00%
152Travelers Home and Marine Insurance Company (The)27998CTAdmitted (licensed)$7,0340.00%
153Safeco Insurance Company of America24740NHAdmitted (licensed)$5,7110.00%
154Travelers Property Casualty Insurance Company36161CTAdmitted (licensed)$5,2910.00%
155XL Specialty Insurance Company37885DEAdmitted (licensed)$9280.00%
Turned down?

Last resort for personal auto in Wisconsin

Last resortLinesWhereHow to get in
Auto assigned-risk planspersonal auto, commercial autoall states (AIPSO runs CA CAARP and Low Cost Auto plus AK, AZ, CO, ID, MT, NV, NM, OR, UT, WA, WY; CAIP handles commercial auto)California CAARP: any CA fire and casualty licensee can get certified (application and license copy to [email protected]) Elsewhere the state's Automobile Insurance Plan administered by AIPSO (aipso.com), through any licensed agent.Source
Surplus lines and Lloyd's open marketallall states, under each state's diligent-search rulesThrough surplus lines wholesalers; commercial property and liability have no guaranteed plan, so this is their last stepSource

Method and source

Source: the Wisconsin insurance regulator company list, read 2026-10-18. Admitted = union of two OCI 2025 Wisconsin Insurance Report documents joined by normalized name: Table E market share (every insurer with 2025 WI premium, all 48 lines incl. life/annuity/A&H; gives NAIC code + lines) and the Directory of Licensed Insurers as of 12/31/2025 (gives domicile, company type, year commenced in WI; no NAIC; https://oci.wi.gov/Documents/AboutOCI/2025_WIR_Directory.pdf). Join stats: {'exact': 1249, 'fuzzy': 3, 'unmatched_xlsx': 2, 'directory_rows': 2281, 'table_e_naic': 1254, 'directory_unmatched': 1029}. Rows with naic '' are directory-only (licensed but no 2025 WI premium or name not matched); rows with type '' are Table E only (name not matched to the directory). Type codes: AR=Accredited Reinsurer; CR=Certified Reinsurer; RJR=Reciprocal Jurisdiction Reinsurer; DSL=Domestic Surplus Line; FR=Fraternal Benefit Society; CC=Continuing Care Organization; CMO=Care Management Organization; HMO=Health Maintenance Organization; IRO=Independent Review Organization; LAH=Life and Accident and Health Company; LSP=Life Settlement Provider; RRG=Risk Retention Group; LSHO=Limited Service Health Organization; MC=Motor Club Plan; SCP=Service Contract Provider; PC=Property and Casualty Company; TI=Title Company; TM=Town Mutual of Wisconsin; VPP=Vehicle Protection Plan; WP=Warranty Plan. Filter P&C with type in {PC, RRG, DSL, TM, TI} or lines among the P&C lines (Table E sheets 34-48: FIRE, FARMOWNERS MULTIPLE PERIL, HOMEOWNERS MULTIPLE PERIL, COMMERCIAL MULTIPLE PERIL, MEDICAL MALPRACTICE, WORKERS COMPENSATION, EXCESS WORKERS COMPENSATION, OTHER LIABILITY, PRIVATE PASSENGER AUTO, COMMERCIAL AUTO, FIDELITY, SURETY, CREDIT, MORTGAGE GUARANTY, TITLE; sheet 33 STOP LOSS/EXCESS LOSS; line strings are the sheet titles, which differ slightly from the TOC). Directory also lists non-insurers (SCP, WP, VPP, MC, LSP, IRO, CC, CMO) and reinsurers (AR, CR, RJR); foreign domiciles are blanked. 'since' = year commenced business in WI. Wisconsin publishes no eligible surplus lines list (NRRA home-state rule; NAIC IID list for aliens), so surplus_lines is empty. "Premium" is direct premium written in the state for the year shown; "share" is that company's part of the state total for the line. A company can be licensed for a line and write none of it, and a surplus lines insurer can write a line without a state license for it.

Open to use. Cite "Alishahi Insurance insurance company directory" and link here. CSV · JSON.

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