
Who writes homeowners in Wisconsin
Ranked by direct premium written in 2024 from the Wisconsin market share report (every company, not a top-N list).
161 companies wrote homeowners in Wisconsin in 2024, $2.38B in direct premium. State Farm Fire and Casualty Company led with 17.5%; the top five hold 47%. 237 companies are licensed for the line.
By Sam Alishahi, independent insurance broker · All lines in Wisconsin
The companies
| # | Company | NAIC | Home state | Status here | Premium | Share |
|---|---|---|---|---|---|---|
| 1 | State Farm Fire and Casualty Company | 25143 | IL | Admitted (licensed) | $416.7M | 17.48% |
| 2 | American Family Mutual Insurance Company, S.I. | 19275 | WI | Admitted (licensed) | $309.5M | 12.99% |
| 3 | Auto-Owners Insurance Company | 18988 | MI | Admitted (licensed) | $137.3M | 5.76% |
| 4 | Erie Insurance Company | 26263 | PA | Admitted (licensed) | $127.7M | 5.36% |
| 5 | ACUITY, A Mutual Insurance Company | 14184 | WI | Admitted (licensed) | $118.9M | 4.99% |
| 6 | American Family Insurance Company | 10386 | WI | Admitted (licensed) | $117.7M | 4.94% |
| 7 | Homesite Insurance Company of the Midwest | 13927 | WI | Admitted (licensed) | $97.3M | 4.08% |
| 8 | West Bend Insurance Company | 15350 | WI | Admitted (licensed) | $83.6M | 3.51% |
| 9 | Allstate Vehicle and Property Insurance Company | 37907 | IL | Admitted (licensed) | $79.1M | 3.32% |
| 10 | American Strategic Insurance Corporation | 10872 | IN | Admitted (licensed) | $56.0M | 2.35% |
| 11 | Rural Mutual Insurance Company | 15091 | WI | Admitted (licensed) | $34.9M | 1.46% |
| 12 | Travelers Personal Insurance Company | 38130 | CT | Admitted (licensed) | $32.8M | 1.38% |
| 13 | Hanover Insurance Company (The) | 22292 | NH | Admitted (licensed) | $31.4M | 1.32% |
| 14 | Wisconsin Mutual Insurance Company | 27022 | WI | Admitted (licensed) | $31.1M | 1.31% |
| 15 | United Services Automobile Association, USAA Reciprocal, Attorney-in-fact | 25941 | TX | Admitted (licensed) | $31.1M | 1.30% |
| 16 | Safeco Insurance Company of Illinois | 39012 | IL | Admitted (licensed) | $31.1M | 1.30% |
| 17 | Wausau General Insurance Company | 26425 | WI | Admitted (licensed) | $27.2M | 1.14% |
| 18 | Foremost Insurance Company Grand Rapids, Michigan | 11185 | MI | Admitted (licensed) | $24.3M | 1.02% |
| 19 | Integrity Select Insurance Company | 10288 | OH | Admitted (licensed) | $24.1M | 1.01% |
| 20 | Badger Mutual Insurance Company | 13420 | WI | Admitted (licensed) | $24.0M | 1.01% |
| 21 | Germantown Mutual Insurance Company | 14036 | WI | Admitted (licensed) | $23.9M | 1.00% |
| 22 | SECURA Supreme Insurance Company | 10239 | WI | Admitted (licensed) | $22.8M | 0.96% |
| 23 | USAA Casualty Insurance Company | 25968 | TX | Admitted (licensed) | $22.0M | 0.92% |
| 24 | USAA General Indemnity Company | 18600 | TX | Admitted (licensed) | $18.8M | 0.79% |
| 25 | Illinois Farmers Insurance Company | 21679 | IL | Admitted (licensed) | $16.9M | 0.71% |
| 26 | Mutual of Wausau Insurance Corporation | 11617 | WI | Admitted (licensed) | $16.5M | 0.69% |
| 27 | Fire Insurance Exchange Fire Underwriters Association | 21660 | CA | Admitted (licensed) | $15.8M | 0.66% |
| 28 | COUNTRY Mutual Insurance Company | 20990 | IL | Admitted (licensed) | $15.6M | 0.65% |
| 29 | Erie Insurance Exchange | 26271 | PA | Admitted (licensed) | $15.1M | 0.63% |
| 30 | Cincinnati Casualty Company (The) | 28665 | OH | Admitted (licensed) | $13.3M | 0.56% |
| 31 | Auto Club Group Insurance Company | 21210 | MI | Admitted (licensed) | $12.9M | 0.54% |
| 32 | Mt. Morris Mutual Insurance Company | 10831 | WI | Admitted (licensed) | $12.6M | 0.53% |
| 33 | Farmers Insurance Exchange | 21652 | CA | Admitted (licensed) | $12.2M | 0.51% |
| 34 | Safeco Insurance Company of America | 24740 | NH | Admitted (licensed) | $11.3M | 0.47% |
| 35 | Homesite Insurance Company | 17221 | MA | Admitted (licensed) | $11.1M | 0.47% |
| 36 | American Modern Property and Casualty Insurance Company | 42722 | OH | Admitted (licensed) | $10.6M | 0.44% |
| 37 | Hastings Insurance Company | 14176 | MI | Admitted (licensed) | $9.5M | 0.40% |
| 38 | Partners Mutual Insurance Company | 13439 | WI | Admitted (licensed) | $9.3M | 0.39% |
| 39 | Cincinnati Insurance Company (The) | 10677 | OH | Admitted (licensed) | $8.7M | 0.37% |
| 40 | WEA Property & Casualty Insurance Company | 14550 | WI | Admitted (licensed) | $8.7M | 0.36% |
| 41 | Allstate Property and Casualty Insurance Company | 17230 | IL | Admitted (licensed) | $8.5M | 0.35% |
| 42 | Western National Mutual Insurance Company | 15377 | MN | Admitted (licensed) | $7.9M | 0.33% |
| 43 | Garrison Property and Casualty Insurance Company | 21253 | TX | Admitted (licensed) | $7.8M | 0.33% |
| 44 | Allstate Indemnity Company | 19240 | IL | Admitted (licensed) | $7.3M | 0.31% |
| 45 | Allstate Insurance Company | 19232 | IL | Admitted (licensed) | $6.9M | 0.29% |
| 46 | McMillan-Warner Mutual Insurance Company | 11036 | WI | Admitted (licensed) | $6.8M | 0.29% |
| 47 | Chubb Indemnity Insurance Company | 12777 | NY | Admitted (licensed) | $6.5M | 0.27% |
| 48 | Privilege Underwriters Reciprocal Exchange, PURE Risk Mgt, Atty-in-Fact | 12873 | FL | Admitted (licensed) | $6.5M | 0.27% |
| 49 | Selective Insurance Company of South Carolina | 19259 | IN | Admitted (licensed) | $6.5M | 0.27% |
| 50 | Nationwide General Insurance Company | 23760 | OH | Admitted (licensed) | $6.5M | 0.27% |
| 51 | Amica Mutual Insurance Company, The | 19976 | RI | Admitted (licensed) | $6.2M | 0.26% |
| 52 | ECONOMY FIRE \u0026 CASUALTY COMPANY | 22926 | IL | Admitted (licensed) | $6.1M | 0.26% |
| 53 | Travelers Home and Marine Insurance Company (The) | 27998 | CT | Admitted (licensed) | $6.0M | 0.25% |
| 54 | Artisan and Truckers Casualty Company | 10194 | WI | Admitted (licensed) | $5.5M | 0.23% |
| 55 | Wadena Insurance Company | 12528 | IA | Admitted (licensed) | $5.5M | 0.23% |
| 56 | Integon National Insurance Company | 29742 | IL | Admitted (licensed) | $5.5M | 0.23% |
| 57 | MS Transverse Insurance Company | 21075 | TX | Admitted (licensed) | $5.3M | 0.22% |
| 58 | MICO Insurance Company | 40932 | OH | Admitted (licensed) | $5.3M | 0.22% |
| 59 | Spinnaker Insurance Company | 24376 | IL | Admitted (licensed) | $5.2M | 0.22% |
| 60 | Lemonade Insurance Company | 16023 | NY | Admitted (licensed) | $4.6M | 0.19% |
| 61 | Wilson Mutual Insurance Company | 19950 | OH | Admitted (licensed) | $4.6M | 0.19% |
| 62 | Trumbull Insurance Company | 27120 | CT | Admitted (licensed) | $4.5M | 0.19% |
| 63 | Farmers Property and Casualty Insurance Company | 26298 | RI | Admitted (licensed) | $4.5M | 0.19% |
| 64 | Rockford Mutual Insurance Company | 27065 | IL | Admitted (licensed) | $4.5M | 0.19% |
| 65 | American Bankers Insurance Company of Florida | 10111 | FL | Admitted (licensed) | $4.1M | 0.17% |
| 66 | Atlantic States Insurance Company | 22586 | PA | Admitted (licensed) | $4.1M | 0.17% |
| 67 | IMT Insurance Company | 14257 | IA | Admitted (licensed) | $4.1M | 0.17% |
| 68 | Pacific Indemnity Company | 20346 | DE | Admitted (licensed) | $4.0M | 0.17% |
| 69 | River Valley Mutual Insurance Company | 11607 | WI | Admitted (licensed) | $3.9M | 0.16% |
| 70 | Farmers Direct Property and Casualty Insurance Company | 25321 | RI | Admitted (licensed) | $3.8M | 0.16% |
| 71 | Liberty Mutual Fire Insurance Company | 23035 | WI | Admitted (licensed) | $3.7M | 0.15% |
| 72 | Maple Valley Mutual Insurance Company | 31780 | WI | Admitted (licensed) | $3.6M | 0.15% |
| 73 | Great Northern Insurance Company | 20303 | IN | Admitted (licensed) | $3.6M | 0.15% |
| 74 | Integrity Property and Casualty Insurance Company | 12986 | OH | Admitted (licensed) | $3.5M | 0.15% |
| 75 | Nationwide Insurance Company of America | 25453 | OH | Admitted (licensed) | $3.5M | 0.15% |
| 76 | L M Insurance Corporation | 33600 | IL | Admitted (licensed) | $3.5M | 0.14% |
| 77 | Rock Ridge Insurance Company | 11089 | TX | Admitted (licensed) | $3.4M | 0.14% |
| 78 | Integon Indemnity Corporation | 22772 | IL | Admitted (licensed) | $3.3M | 0.14% |
| 79 | North Star Mutual Insurance Company | 14850 | MN | Admitted (licensed) | $3.1M | 0.13% |
| 80 | AIG Property Casualty Company | 19402 | IL | Admitted (licensed) | $3.0M | 0.13% |
| 81 | Eagle Point Mutual Insurance Company | 11767 | WI | Admitted (licensed) | $2.9M | 0.12% |
| 82 | Standard Fire Insurance Company (The) | 19070 | CT | Admitted (licensed) | $2.8M | 0.12% |
| 83 | Peerless Indemnity Insurance Company | 18333 | IL | Admitted (licensed) | $2.8M | 0.12% |
| 84 | Federal Insurance Company | 20281 | IN | Admitted (licensed) | $2.5M | 0.11% |
| 85 | Nutmeg Insurance Company | 39608 | CT | Admitted (licensed) | $2.5M | 0.11% |
| 86 | Property and Casualty Insurance Company of Hartford | 34690 | IN | Admitted (licensed) | $2.4M | 0.10% |
| 87 | Berkley Assurance Company | 32603 | DE | Admitted (licensed) | $2.2M | 0.09% |
| 88 | Liberty Mutual Insurance Company | 23043 | MA | Admitted (licensed) | $2.2M | 0.09% |
| 89 | Executive Risk Indemnity, Inc. | 35181 | DE | Admitted (licensed) | $2.1M | 0.09% |
| 90 | Stillwater Property and Casualty Insurance Company | 16578 | NY | Admitted (licensed) | $2.0M | 0.09% |
| 91 | Allstate North American Insurance Company | 11110 | IL | Admitted (licensed) | $2.0M | 0.08% |
| 92 | Integrity Insurance Company | 14303 | OH | Admitted (licensed) | $2.0M | 0.08% |
| 93 | American National Property and Casualty Company | 28401 | NE | Admitted (licensed) | $1.9M | 0.08% |
| 94 | Foremost Property and Casualty Insurance Company | 11800 | MI | Admitted (licensed) | $1.7M | 0.07% |
| 95 | Main Street America Protection Insurance Company | 13026 | FL | Admitted (licensed) | $1.7M | 0.07% |
| 96 | Sugar Creek Mutual Insurance Company | 11713 | WI | Admitted (licensed) | $1.5M | 0.06% |
| 97 | Teachers Insurance Company | 22683 | IL | Admitted (licensed) | $1.4M | 0.06% |
| 98 | Economy Premier Assurance Company | 40649 | IL | Admitted (licensed) | $1.3M | 0.06% |
| 99 | Wisconsin River Mutual Insurance Company | 11741 | WI | Admitted (licensed) | $1.3M | 0.06% |
| 100 | Nationwide Mutual Insurance Company | 23787 | OH | Admitted (licensed) | $1.3M | 0.06% |
| 101 | Donegal Mutual Insurance Company | 13692 | PA | Admitted (licensed) | $1.2M | 0.05% |
| 102 | AmGUARD Insurance Company | 42390 | NE | Admitted (licensed) | $1.1M | 0.05% |
| 103 | Hartford Casualty Insurance Company | 29424 | IN | Admitted (licensed) | $940,272 | 0.04% |
| 104 | Markel American Insurance Company | 28932 | VA | Admitted (licensed) | $940,188 | 0.04% |
| 105 | Hartford Insurance Company of the Midwest | 37478 | IN | Admitted (licensed) | $930,729 | 0.04% |
| 106 | Reedsburg-Westfield Mutual Insurance Company | 11726 | WI | Admitted (licensed) | $865,885 | 0.04% |
| 107 | Chubb National Insurance Company | 10052 | IN | Admitted (licensed) | $857,644 | 0.04% |
| 108 | Forward Mutual Insurance Company | 11387 | WI | Admitted (licensed) | $828,345 | 0.03% |
| 109 | Truck Insurance Exchange | 21709 | CA | Admitted (licensed) | $712,503 | 0.03% |
| 110 | Theresa Mutual Insurance Company | 11658 | WI | Admitted (licensed) | $631,908 | 0.03% |
| 111 | Pioneer Specialty Insurance Company | 40312 | MN | Admitted (licensed) | $622,465 | 0.03% |
| 112 | American Modern Home Insurance Company | 23469 | OH | Admitted (licensed) | $560,624 | 0.02% |
| 113 | Tower Hill Prime Insurance Company | 11027 | FL | Admitted (licensed) | $512,542 | 0.02% |
| 114 | Armed Forces Insurance Exchange | 41459 | KS | Admitted (licensed) | $510,298 | 0.02% |
| 115 | Travelers Property Casualty Insurance Company | 36161 | CT | Admitted (licensed) | $490,626 | 0.02% |
| 116 | Bloomington Farmers Mutual Insurance Company | 11780 | WI | Admitted (licensed) | $477,898 | 0.02% |
| 117 | SECURA Insurance Company | 22543 | WI | Admitted (licensed) | $457,577 | 0.02% |
| 118 | Owners Insurance Company | 32700 | OH | Admitted (licensed) | $450,417 | 0.02% |
| 119 | Homesite Indemnity Company | 20419 | MA | Admitted (licensed) | $423,077 | 0.02% |
| 120 | Crestbrook Insurance Company | 18961 | OH | Admitted (licensed) | $388,540 | 0.02% |
| 121 | Twin City Fire Insurance Company (The) | 29459 | IN | Admitted (licensed) | $382,201 | 0.02% |
| 122 | Branch Insurance Exchange, Branch Financial, Inc. as Attorney-in-Fact | 16825 | OH | Admitted (licensed) | $370,599 | 0.02% |
| 123 | Praetorian Insurance Company | 37257 | PA | Admitted (licensed) | $368,287 | 0.02% |
| 124 | Vigilant Insurance Company | 20397 | NY | Admitted (licensed) | $365,657 | 0.02% |
| 125 | Midwest Family Mutual Insurance Company | 23574 | IA | Admitted (licensed) | $353,696 | 0.01% |
| 126 | Horace Mann Insurance Company | 22578 | IL | Admitted (licensed) | $340,843 | 0.01% |
| 127 | Austin Mutual Insurance Company | 13412 | FL | Admitted (licensed) | $243,998 | 0.01% |
| 128 | Encompass Indemnity Company | 15130 | IL | Admitted (licensed) | $210,799 | 0.01% |
| 129 | Trisura Insurance Company | 22225 | OK | Admitted (licensed) | $200,218 | 0.01% |
| 130 | Travelers Indemnity Company of America (The) | 25666 | CT | Admitted (licensed) | $149,947 | 0.01% |
| 131 | UNIVERSAL PROPERTY \u0026 CASUALTY INSURANCE COMPANY | 10861 | FL | Admitted (licensed) | $116,372 | 0.00% |
| 132 | Westfield Insurance Company | 24112 | OH | Admitted (licensed) | $110,220 | 0.00% |
| 133 | Automobile Insurance Company of Hartford, Connecticut (The) | 19062 | CT | Admitted (licensed) | $68,486 | 0.00% |
| 134 | Hartford Fire Insurance Company | 19682 | CT | Admitted (licensed) | $59,594 | 0.00% |
| 135 | Century-National Insurance Company | 26905 | IL | Admitted (licensed) | $51,404 | 0.00% |
| 136 | National General Insurance Company | 23728 | IL | Admitted (licensed) | $46,155 | 0.00% |
| 137 | Toggle Insurance Company | 44245 | DE | Admitted (licensed) | $46,112 | 0.00% |
| 138 | State Automobile Mutual Insurance Company | 25135 | OH | Admitted (licensed) | $22,559 | 0.00% |
| 139 | United States Liability Insurance Company | 25895 | NE | Admitted (licensed) | $22,197 | 0.00% |
| 140 | Travelers Casualty and Surety Company | 19038 | CT | Admitted (licensed) | $21,963 | 0.00% |
| 141 | Netherlands Insurance Company (The) | 24171 | NH | Admitted (licensed) | $15,442 | 0.00% |
| 142 | Pekin Insurance Company | 24228 | IL | Admitted (licensed) | $9,592 | 0.00% |
| 143 | Harleysville Insurance Company | 23582 | OH | Admitted (licensed) | $9,435 | 0.00% |
| 144 | Blue Ridge Indemnity Company | 40754 | DE | Admitted (licensed) | $8,773 | 0.00% |
| 145 | American Security Insurance Company | 42978 | DE | Admitted (licensed) | $6,002 | 0.00% |
| 146 | Selective Insurance Company of the Southeast | 39926 | IN | Admitted (licensed) | $5,974 | 0.00% |
| 147 | National General Assurance Company | 42447 | IL | Admitted (licensed) | $5,794 | 0.00% |
| 148 | Nationwide Agribusiness Insurance Company | 28223 | IA | Admitted (licensed) | $4,987 | 0.00% |
| 149 | First Chicago Insurance Company | 13587 | IL | Admitted (licensed) | $4,479 | 0.00% |
| 150 | Depositors Insurance Company | 42587 | IA | Admitted (licensed) | $4,292 | 0.00% |
| 151 | State National Insurance Company, Inc. | 12831 | TX | Admitted (licensed) | $4,193 | 0.00% |
| 152 | Motorists Commercial Mutual Insurance Company | 13331 | OH | Admitted (licensed) | $3,965 | 0.00% |
| 153 | Affiliated F M Insurance Company | 10014 | RI | Admitted (licensed) | $3,335 | 0.00% |
| 154 | Allied Property and Casualty Insurance Company | 42579 | IA | Admitted (licensed) | $2,802 | 0.00% |
| 155 | Sutton National Insurance Company | 25798 | OK | Admitted (licensed) | $2,707 | 0.00% |
| 156 | AMCO Insurance Company | 19100 | IA | Admitted (licensed) | $2,517 | 0.00% |
| 157 | Standard Guaranty Insurance Company | 42986 | DE | Admitted (licensed) | $1,967 | 0.00% |
| 158 | National Casualty Company | 11991 | OH | Admitted (licensed) | $960 | 0.00% |
| 159 | Country Casualty Insurance Company | 20982 | IL | Admitted (licensed) | $504 | 0.00% |
| 160 | Utica Mutual Insurance Company | 25976 | NY | Admitted (licensed) | $66 | 0.00% |
| 161 | STARR INDEMNITY \u0026 LIABILITY COMPANY | 38318 | TX | Admitted (licensed) | $8 | 0.00% |
Method and source
Source: the Wisconsin insurance regulator company list, read 2026-10-18. Admitted = union of two OCI 2025 Wisconsin Insurance Report documents joined by normalized name: Table E market share (every insurer with 2025 WI premium, all 48 lines incl. life/annuity/A&H; gives NAIC code + lines) and the Directory of Licensed Insurers as of 12/31/2025 (gives domicile, company type, year commenced in WI; no NAIC; https://oci.wi.gov/Documents/AboutOCI/2025_WIR_Directory.pdf). Join stats: {'exact': 1249, 'fuzzy': 3, 'unmatched_xlsx': 2, 'directory_rows': 2281, 'table_e_naic': 1254, 'directory_unmatched': 1029}. Rows with naic '' are directory-only (licensed but no 2025 WI premium or name not matched); rows with type '' are Table E only (name not matched to the directory). Type codes: AR=Accredited Reinsurer; CR=Certified Reinsurer; RJR=Reciprocal Jurisdiction Reinsurer; DSL=Domestic Surplus Line; FR=Fraternal Benefit Society; CC=Continuing Care Organization; CMO=Care Management Organization; HMO=Health Maintenance Organization; IRO=Independent Review Organization; LAH=Life and Accident and Health Company; LSP=Life Settlement Provider; RRG=Risk Retention Group; LSHO=Limited Service Health Organization; MC=Motor Club Plan; SCP=Service Contract Provider; PC=Property and Casualty Company; TI=Title Company; TM=Town Mutual of Wisconsin; VPP=Vehicle Protection Plan; WP=Warranty Plan. Filter P&C with type in {PC, RRG, DSL, TM, TI} or lines among the P&C lines (Table E sheets 34-48: FIRE, FARMOWNERS MULTIPLE PERIL, HOMEOWNERS MULTIPLE PERIL, COMMERCIAL MULTIPLE PERIL, MEDICAL MALPRACTICE, WORKERS COMPENSATION, EXCESS WORKERS COMPENSATION, OTHER LIABILITY, PRIVATE PASSENGER AUTO, COMMERCIAL AUTO, FIDELITY, SURETY, CREDIT, MORTGAGE GUARANTY, TITLE; sheet 33 STOP LOSS/EXCESS LOSS; line strings are the sheet titles, which differ slightly from the TOC). Directory also lists non-insurers (SCP, WP, VPP, MC, LSP, IRO, CC, CMO) and reinsurers (AR, CR, RJR); foreign domiciles are blanked. 'since' = year commenced business in WI. Wisconsin publishes no eligible surplus lines list (NRRA home-state rule; NAIC IID list for aliens), so surplus_lines is empty. "Premium" is direct premium written in the state for the year shown; "share" is that company's part of the state total for the line. A company can be licensed for a line and write none of it, and a surplus lines insurer can write a line without a state license for it.
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